6 REASONS WHY WE DIDN’T RAISE PRICES ON OUR NEW, SHARPER BLADES
We just came out with a new, sharper version of our German-engineered blades. After spending two years and millions of dollars on R&D, we kept prices exactly the same at just $2 each for an 8-pack. Below are six reasons why we’ve decided to break the pattern of upcharging tactics commonly used by some of the big shaving companies.
Before we jump in… If you’re already convinced, you can cut to the shave right now, and redeem your Trial Set.
1. Our founders were Gillette users first… so they get it.
Jeff Raider and Andy Katz-Mayfield understand the frustrating cycle of blade improvements often leading higher prices again and again… and again. So with Harry’s, Jeff and Andy decided to break that cycle.
2. We own a century-old German blade factory, and sell directly online.
In our first year, we invested $100 million to buy a German factory that’s been making precision-engineered blades for 100 years. By manufacturing our own blades and selling online, we can ensure quality and pass more savings on to you.
3. We sacrifice profit to keep prices fair.
Ever since we started in 2013, we’ve charged only $2 each for an 8-pack of blades. That’s a fraction of the price of Gillette Fusion Proshield, and we plan on keeping it that way—even when we make improvements.
4. We put our customers first.
In a study of guys who shave four times a week, we were able to show that, with our new blades, your eighth shave is as smooth as your first. Raising prices would’ve offset the customer benefit of sharper blades, and that’s not really our style.
5. We want to stand out from the competition…and have the accolades to back it up.
We’ve sold over 10 million razors, earned over 20,000 five-star reviews, and won awards from GQ, Esquire, AskMen, and more. It sure seems like people have a thing for our simple, clean design.
6. Whether it’s low prices or unique trial offers, we want to make it easy to try Harry’s.
We know that switching to a new razor isn’t an easy decision. That’s why we created a trial offer so that you can experience the quality of a Harry’s shave before committing. And perhaps the best part: there’s zero risk—if you don’t love your shave, just let us know and get a full refund. That’s our 100% Quality Guarantee at harrys.com.