By buying our German factory we are able to own the entire process, from grinding high-grade steel to sending razors to your door. That means we can continually innovate to make your shave even better.
Creating a new standard
Quality razor blades are really hard to make, and historically a couple of major brands have controlled almost all of the world’s razor blade factories. They’ve used that position to earn huge profits by selling razor blades at really high prices. That changes today. We're proud to be able to make our own blades and sell them directly to you, and at a fair price.
Our team in Germany
Our team in Germany has been grinding high-grade steel into some of the world’s sharpest blades since 1920. Today, more than four hundred German engineers, designers, craftsmen, and production workers build and operate sophisticated, custom equipment that produces millions of precision blades every year.
What this means for you
Our blades will get even better. Your shave will get even better. We’ll listen to your feedback about what makes a great shave and use our expertise to develop products that deliver you that experience.