Customers say this lip balm applies smoothly and feels light on the lips. Many reviews mention its creamy, non-greasy texture. While most find it moisturizing and appreciate its subtle tint, some note it requires frequent reapplication. The balm appeals to both men and women, with several mentioning sharing it with family members. Reviews are mixed on its lasting power, with some finding it long-lasting while others report needing to reapply often.